Our Mission & Vision
Mission
To help end the Israel–Palestine conflict.
We work to shift public opinion and build pressure for a resolution that ends decades of violence.
Vision
Two sovereign, independent states — Israel and Palestine — living side by side in peace.
We envision a future where both peoples are secure, self-governed, and free to thrive without fear, domination, or displacement.
Values
Peace over territory.
No land is worth a life. Lasting peace is more valuable than permanent control.
Deterrence over distrust.
Strong deterrents can do more to protect lives than endless cycles of retaliation and fear.
Urgency over complacency.
This conflict won’t end on its own. It drags on because too many accept it as normal. We don’t.